Challenges in Poultry Production
Agroprodukt Šinković, a Serbian company with over 25 years of experience in raising laying hens, parental flocks, and day-old chicks, faced several challenges in optimizing poultry production:
- Limited insight into environmental conditions without frequent on-site inspections.
- Difficulties in managing animal welfare due to inconsistent monitoring of key parameters like temperature, humidity, and ventilation.
- Need for better feed management and optimization of resources to maintain high production standards.
These challenges prompted the company to seek a technological solution to enhance operations and ensure the well-being of poultry.



poultryNET at Agroprodukt Šinković
To address these challenges, Agroprodukt Šinković implement poultryNET in their poultry barns. Key features of the system included:
- Real-time monitoring of environmental conditions such as temperature, humidity, lighting, and CO2 levels, ensuring optimal conditions for poultry.
- AI-powered cameras to monitor poultry behavior, and automate weight measurements.
- A digital platform providing 24/7 insight into poultry barns, enabling timely interventions without the need for constant on-site inspections.

Results
The implementation of poultryNET brought notable improvements:
- 20% reduction in poultry mortality due to better environmental control and timely interventions.
- 2% increase in feed efficiency, leading to cost savings and better resource management.
- Improved management of poultry welfare, with early detection of potential issues.
- Increased operational efficiency and transparency, which fostered stronger relationships with stakeholders and partners.

Conclusion
poultryNET has proven to be a valuable tool for optimizing poultry farming at Agroprodukt Šinković. By providing real-time insights and enabling more efficient management of resources, the platform has helped improve both production and animal welfare. Agroprodukt plans to expand digital solutions across other parts of their production to further optimize inputs and provide transparency for stakeholders.
